Mobile UX London 2017

Jan Strutek

Building Data-driven Products at Speed

Nov 2017
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Jan is leading design of mobile apps at a transport tech company Trainline. Over the last ten years he has worked with the world’s biggest corporations and tiny start-ups. Having worked in finance, travel, energy, media, and gaming, he’s now helping progressive e-commerce brands build successful and intuitive digital products.

You would struggle to find a popular digital product used at scale that is not driven by data generated by the users themselves. Designing data-driven products is however not a straightforward job. There is often a spectrum of wildly different usage contexts that the design needs to scale for, and the data itself is often incomplete or imprecise.
When building novel data-driven propositions, companies need to become comfortable with a healthy dose of experimentation and the occasional failure in order to learn their way through to a genuinely useful and usable product. In this talk, Jan will share a case study describing Trainline’s mobile app feature driven by data crowdsourced from millions of train travellers.
The talk will also cover how Trainline builds transport products in an agile, high-velocity development environment, pairing designers and data scientists, and how it combines qualitative and quantitative insight to inform its product design decisions.

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