The design of conversational UI needs to be simple and personalized. But beyond that, best practices are still up in the air. When do you go with a functional, straightforward text bot, when do you go with buttons, and when do you lead with personality? And when do you hand off to humans? Experts debate the future of smart bot design.
Director Product at Booking.com EXPERIENCE: - Senior Executive digital industry...
VP, Global Design and User Experience
Scott Jones is head of user experience design for online travel giant Expedia.
Founder at Chatfuel.
Principal at Pandorabots, Inc.