How to grow customer engagement through mobile

With consumers spending more than 2 hours a day in apps – digital transformation is starting to narrow its focus to mobile. As is typical of this fast-paced, mobile-first world, to underestimate the value of the app channel will see consumers swipe left on your business. In this presentation, App Annie will show how data can be your guide in understanding what today’s consumers want and expect from this critical channel and how to ensure your business is effectively leveraging mobile apps to create a more relevant and intimate level of engagement, drive customer engagement and positive business outcomes, and ultimately, build a direct relationship with their on-the-go customers.