A non-traditional approach to community and the conversational commerce

Emily Weiss, founder and CEO of Glossier, started the company with a unique perspective: that of a beauty editor. Now, in just two years, she has turned the Glossier community into beauty editors themselves. How? By including customers in every part of the Glossier world: product ideation, iteration, and promotion. From makeup artists, to brand reps, to loyal customers, Glossier’s relationship with its community strongly contributes to the company’s skyrocketing success. Hear Emily speak about the power of speaking with your customers, not at them.