We have entered a world where all points are colliding. Digital into physical. Consumer into producer. Biology into technology. Past into future.
Disciplines that were once siloed are now integrated and seamless. Success no longer hinges on more “storytelling” – but the ability to invent, mix and craft experiences that will enrich people’s daily lives.
To thrive today requires a dramatically different way of thinking about brands – how you build a company and a brand. Brian will review three non-negotiable principles you’ll need to thrive as a leader in this new world.