NOAH Berlin 2017

Brian Smillie, Roger Gosine

Brian Smillie & Roger Gosine – Beezer

Jun 2017

Company Presentation by Brian Smillie & Roger Gosine, Beezer at the Axel Springer NOAH Conference 2017 in Berlin, Tempodrom 22-23 June 2017.

Beezer is the fastest way to create and distribute mobile apps. Beezer is a software as a service (SaaS) platform that allows marketing managers and business owners to quickly and easily create their own mobile app without any technical or developer skills. At Beezer we see the app store model, where a handful of giant companies hold a monopoly on finding and distributing apps, as a fundamentally broken system. To counter this we built a platform that allows anybody to create their own app, then share it directly with their customers and audience across previously incompatible devices, without having to list on an app store. With Beezers’ operating system-agnostic apps you no longer need to create different apps for iOS, Android, Windows Phone and so on. One app works on all operating systems and devices. This means if you have one user with an iPhone they can instantly share the app with their friends, multiplying the viral spread of your app. Many organizations are unable to build their own app due to the high costs involved with hiring a developer, often running into the tens of thousands of pounds. To solve this problem we provide a platform that lets customers build and launch their own app for a fraction of the cost. The major problem with the existing model is that once you have built your app and submitted it to the app store, it will most likely become one of the 84% of apps classified as “Zombie Apps”, which generate little to zero downloads or user engagement. Beezer solves this by providing a direct distribution and marketing platform, where customers can share the app with their entire audience and customer database via SMS, email, website widget and through social media. Coupled with a robust analytics package that provides reports on the reach and engagement of your app, Beezer is a one-stop shop for creating, publishing, sharing and managing your mobile app.


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