Fireside Chat with Dr. Stephan Fanderl, CEO of Karstadt at the Axel Springer NOAH Conference 2017 in Berlin, Tempodrom 22-23 June 2017.
Karstadt has been a leading department store business in Germany for 135 years. It is situated at AAA locations all over Germany, has a strong customer base of 240 million visitors per year, and enjoys a unique reputation with more than 90% brand awareness. Karstadt maintains a strong focus on the local customer: 30 to 40% of the assortment is local. Karstadt is a multi-category leader with nation-wide availability of retail space and a strong logistics network. It operates a physical assortment base of one million items. The human touch is important to the customer in many areas. Karstadt’s people, with their in-depth knowledge of the local customer, deliver exactly this. The strategy of Karstadt is to transform a well-established traditional retail organization to an omnichannel retail platform in Central Europe. With this move, Karstadt is enabling foreign offline players as well as purely online players to enter the German/European market place. Karstadt itself also operates a fast growing profitable online business with Karstadt.de and Dress for Less.
Karstadt belongs to Signa Retail. This includes not only a department store group but also a premium group (the KaDeWe Group), a sports group (with Karstadt Sports, Internet stores, Probikeshop, Tennis-Point, Outfitter) and a food & restaurant platform. It has combined sales of 3.8 billion euros and 18,000 staff members.