OMMA at SXSW 2017

Reality just ain't quite as real as it used to be. At MediaPost's fifth annual OMMA@SXSW we peer forward to a momentous year when the lines between digital and analog realms...

Reality just ain’t quite as real as it used to be. At MediaPost’s fifth annual OMMA@SXSW we peer forward to a momentous year when the lines between digital and analog realms seem poised to merge. Automated customer service bots now “chat” with us in messaging apps. Headsets immerse us in disarmingly “real” virtual worlds or “augment” the really real world with digital overlays. Lined with sensors, screens and app interactions, retail stores feel more like e-commerce Web sites brought to life. And algorithms, not editors, increasingly declare what is and isn’t “news” even if that information is sometimes patently false. Read More...