Poppy Crum is Chief Scientist at Dolby Laboratories. She also holds an appointment as an Adjunct Professor at Stanford University in the Center for Computer Research in Music and Acoustics and the Program in Symbolic Systems. At Dolby, Poppy directs the growth of internal science. She is responsible for integrating neuroscience and sensory data science into algorithm design, technological development, and technology strategy. At Stanford, her work focuses on the impact and feedback potential of new technologies with gaming and immersive environments on neuroplasticity. Poppy is also a U.S. representative to the International Telecommunication Union (ITU), and a member of the Stanford Research Institute Technical Council. Prior to joining Dolby Laboratories Poppy was Research Faculty in the Department of Biomedical Engineering at Johns Hopkins School of Medicine where her neurophysiological research focused on understanding the neural correlates of hearing in complex acoustic environments and the functional circuitry of the auditory cortex. Poppy is a Fellow of the Audio Engineering Society, and has been named to Billboard Magazine’s 100 most powerful female executives in the music industry.