Intelligent Content Conference 2016

Scott Brinker

Programming Interactive Content

Mar 2016

A wave of new marketing software tools has made producing interactive content assets accessible to marketers who aren’t programmers. But to really harness this power, marketers must learn new kinds of interactive storytelling concepts and skills.

In this clip from Intelligent Content Conference 2016, Scott Brinker shares advice on what marketers need to know now.

Scott Brinker

Co-founder & CTO of ion interactive; Editor of; Program Chair of MarTech

Entrepreneurial executive with broad experience at the intersection of technology...


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