Rich is Managing Director, Media and Technology analyst at BTIG and is the co-creator of the BTIG Research blog (www.btigresearch.com). Prior to BTIG, Mr. Greenfield was a managing director, media analyst, covering media and cable/satellite industries at Pali Capital. Prior to that, he spent four years at Fulcrum Global Partners as a media analyst. Greenfield started his career at Goldman Sachs & Co. in 1995, where he spent eight years covering entertainment, cable system and leisure industries. Greenfield is an active angel investor focused on the convergence of media, communications and commerce. Greenfield loves meeting new start-ups, demo’ing new technologies and trying to figure out the future. Greenfield has been a New Yorker his entire life, with a stop in Boston to attend Brandeis.