App Promotion Summit Berlin 2017

Marie-Anne Lambert

How to Scale Your App with Facebook Ads

Nov 2017

Marie-Anne is responsible for all paid social media and mobile marketing activities at HelloFresh, in all the company’s markets. She plans and executes scaling strategies and manages the allocation of a 7-digit monthly budget. HelloFresh is the #1 meal kit delivery service globally and the #1 fastest growing company in Europe according to the Financial Times, with revenues over €600 million in 2016.

Prior to HelloFresh, Marie-Anne acted as Team Lead Mobile Marketing for’s US operations. The role included full responsibility for all app promotion activities in the US market and the management of an 8-digit yearly budget. Marie-Anne was a key member of the cross-functional growth hacking team that drove double-digit uplift in user retention.


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