After our successful Design Thinking 2017 event, we are pleased to announce the launch of Service Design Summit that will delve into service design principles and best practices, from design initiatives to organizational strategy and transformation, while keeping the customer in the middle of everything. Both design thinking and service design are in high demand in today’s business world and organizations are investing more and more into delivering better service experiences, to keep their companies ahead of the competition. A better understanding of service design and holistic customer-centric approach to business challenges are some of the core competencies in providing excellent customer experiences and achieving competitive advantage. Be sure to save the dates as our Service Design Summit will take place on 19-20 April 2018 in charming Prague.
“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.” –Thomas J. Watson (Former Chairman and CEO at IBM)