MediaPost’s TV Insider Summit 2017

Tracey Scheppach

Smart TV Ads: The Next Network

Mar 2017

TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.

Tracey Scheppach


Tracey Scheppach is a new media entrepreneur and solution architect helping build...


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