Friends of Search 2017

Tara West

Unlocking The True Potential of RLSAs with Google Analytics


Remarketing Lists for Search Ads (RLSAs) have been around since 2013, but are still rarely used to their full potential. Their integration with Google Analytics has opened up a world of opportunities that you can’t afford to ignore. This presentation will arm you with actionable tactics and examples for using RLSAs to their full potential.

Tara West

Head of PPC - Etch UK

Tara has specialised in Biddable Media for eight years, having run successful campaigns...


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