Intelligent Content Conference 2016

Greg Yates

Using Neuroscience & Biometrics to Inform the New Content Strategy

Mar 2016

How can brands humanize themselves to connect with audiences? Neuroscience, biometrics, and psychometrics can be used to inform your content marketing strategy.

In this clip from Intelligent Content Conference 2016, Greg Yates shares how you can make brand messages as accurate, effective and memorable as possible.

Greg Yates

Chief Marketing Officer at RICG

I am award winning, 22-year new media and entertainment professional with a distinct...


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