BEYOND USERS – Design is not only an experience, it has evolved to a way of life. People have become dependent on intuitive design, ease of access and kindness in simplicity. With various user-centric initiatives, methodologies, process and relational roles, how are we solving the challenges of tomorrow, today? How are creating not only for the user but also the world? How has the information helped to improve your product / service which ultimately aims to improve on usability, accessibility, user-centricity, etc .