South Africa is the leading services destination, regional manufacturing hub and most industrialised country in Africa.
While a financial pandemic sweeps over the rest of the world, South Africa set new investment records last year, with its private equity funds growing to R103 billion, or 3.2 percent of its gross domestic product (GDP), compared to the global average of 2.7 percent.
Private investors are taking a chance on South African start-ups, especially in Internet related industries. (Internet access in the country is set to double in the next five years and a recent study found that 80 percent of South African Internet users shop online.) However, investors are finding great opportunities to fund a wide range of start-ups, such as businesses specializing in healthcare, crafts and communications technology. There has also been a movement to invest in “green” businesses, like renewable energy and sustainable technologies.